Spamming is unsolicited commercial email, something at least i don't want to receive, eats operative (and capex) costs to have spam gateways to remove them, takes time to go through them etc.
The history of spamming dates back in 1978, when a sales presentative from DEC mailed to 600 users of ARPANET. Technical limitations limited this however for only half of them receiving it.
The motivation on successfull spamming over internet is that it is so cheap; you can reach millions of people all over world with relatively low cost, and more receivers you have, chances of someone buying increases; there's always some small percentage who think marketed stuff is great for them and they would not have known this before. Thus even 0.01% from millions of spam receivers can make it worthwhile. Also spammers don't bother target their advertising much. However, it is good to note that originator of spam sees the work cost/benefit as well - by if automation works, how much labour is needed etc.
Saturday, January 08, 2011
Wednesday, January 05, 2011
game theory redux posting
Game theory is interesting area, applicable to many areas in life, work etc. This post presents some small intros in area, without going deeper - this helps keeping post pragmatical without too much academic influence.
Caveat lector : Described acts might or might not have happened and are here only for illustrative purposes.
Notes on game theory with intro. The example below is from the book i read recently. Book name is not here to keep focus on posting, so if wanting pointers, just contact me.
Parents are worried that their teenager gets pregnant underaged (too young). To prevent this they tell that if she will - then they throw her out from home. In game theory this might have thought impact if daughter beliefs this. Now, if we think that parents love their daughter it is then their best interest to take care of her - and if she becomes mother underaged then she needs parents more than even. So it is parent's best interest to not throw her out. (what if girl plays according to that?)
The above lays presentation on thinking systematically with game theory context.
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